consumer perception

White Paper: Antibiotic Use in Food Animals

White paper summary of the 2011 Antibiotic Use In Food Animals conference, October 26-27, 2011, Chicago, IL, USA.

PoultryCast 0284, Food Marketing Institute Believes Transparency Is A Virtue

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  • Senior VP for communications at the Food Marketing Institute, Susan Bora discussed efforts underway at the Food Marketing Institute to better communications from retailer to consumers.  She shares her thoughts on transparency and foreknowledge of issues which might impact perception at the recent Food Systems Summit.

PoultryCast 0283, What Can We Learn From Consumer Research?

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PoultryCast 0267, Why Is The Poultry Industry Reluctant To Tell The Story?

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  • A presenter at the recent Multi State Poultry Feeding and Nutrition Conference asked why the poultry industry isn't sharing the big wins, increased productivity, greater efficiency, more environmentally friendly.  Regional Marketing Manager for DSM-North America, Marc de Beer discusses his comments.

PoultryCast 0264, How Consumers Think About Poultry And Livestock Producers

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PoultryCast 0285, Media Reports Influence Meat Demand

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