If you find the conversation frustrating when your guests use subjective, emotional arguments, the most recent post at PoultryCast could offer insight. Shawn Lawrence Otto is an author, filmmaker, political strategist, speaker, science advocate, and screenwriter and co-producer of the movie House of Sand and Fog. He was also keynote speaker at the recent Animal Ag Alliance Stakeholder's Summit, sharing thoughts on the dissonance between consumer perception and science reality. Curious on how to deal with that gap? He offers suggestions to better understand the soft side of that argument and win the day.
The Cost of Increased Regulation to Producers and Consumers - Dr. André Williamson, Agralytica Senior Consultant, from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
Bridging the Divide, Finding Common Ground - Chris Herr, PennAg Industries Association Executive Vice President, from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
Agriculture’s Voice in Today’s Media - Janie Gabbett, Meatingplace Executive Editor, from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
Tim Hortons has put together a series of videos to promote and highlight their efforts toward environmental and business sustainability. This video shares their commitment to their customers on animal welfare.
Tony Flood, International Food Information Council, asks "How much time do you spend learning about something you don't think you'll need?" and provides insight on how this applies to food safety. He suggests creativity is key to implementing food safety.
How can we be better at communicating the risks of food safety?
People are interested in food from a nutritional point of view and from a personal point of view. We need to make a link to those personal connections, bringing into the link the food safety aspect. We need to be better in tune with what consumers are thinking.
Dr. Marty Strauss was a speaker
and panelist at the recent Food Systems Summit where discussion focused
on creatively communicating what today's agriculture provides; food
safety, low cost, convenience, etc. I asked Dr Strauss how to better
bridge that gap when today's consumer doesn't really understand what
they're getting and why.