Food Safety Difficult When No One Listens

Related terms:
food safety
Audio via PoultryCast.com
Tony Flood, International Food Information Council, asks "How much time do you spend learning about something you don't think you'll need?" and provides insight on how this applies to food safety. He suggests creativity is key to implementing food safety.
How can we be better at communicating the risks of food safety? People are interested in food from a nutritional point of view and from a personal point of view. We need to make a link to those personal connections, bringing into the link the food safety aspect. We need to be better in tune with what consumers are thinking.
Learn more about the International Food Information Council Foundation via conversation with Tony Flood.