marketing

Egg Marketing Trends

Specialty Egg Marketing Responds To Consumer Interests
Audio via PoultryCast.com
Ms. Brandy Gamoning, Marketing Coordinator with Hidden Villa Ranch, shares consumer perspective on specialty egg segments and where the market is headed.

Janie Gabbett - Agriculture’s Voice in Today’s Media


Agriculture’s Voice in Today’s Media - Janie Gabbett, Meatingplace Executive Editor, from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.

PoultryCast Update for May 14, 2011, Can You Build Retailer-Producer Relationships?

PoultryCast offers a great update on the Farm Bill discussion, with focus on legislation that impacts animal agriculture. Staffers expect possible floor debates on animal welfare concerns following the United Egg Producer - HSUS agreement [see Gene Gregory, President, United Egg Producers, presentation video]. Washington watchers seem evenly split on the chance of getting a new Farm Bill out the other end before the end of the year. Another presentation just added to the PoultryCast episode list (which just passed 300) are comments helpful to building a better relationship with retailers and consumers. The expert on deck is Greg Ferrara, VP of Public Affairs for the National Grocers Association [audio].

How Are Organic Sales Bucking the Trend?

organic poultry grows globally Going organic is a serious commitment that can pay off in global markets. While there has long been a general agriculture industry dismissal for organic production, it is what consumer want and will pay for it. Food distributors and processors are moving to serve that need on a large scale.
Despite the tough economic times, the organic market around the world is growing and going against the trend of generally falling sales, cuts and reduced expenditure.
Organic cannot be the only answer to agriculture production (read Mythbusting 101: Organic Farming > Conventional Agriculture) but it is an option to create strong value for producers. Farm operations that take the time to plan and understand the organic market and business model can be rewarded handsomely.

Where Does Processing Begin?

Addressing Consumer Concerns with Modern Food Production

David Schmidt, President & CEO, International Food Information Council shares the issues and the concerns consumers have with the term "processed food". From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

Who Is The Largest Per Capita Poultry Consumer?

international poultry

Top global poultry issues include feed supplies, regulation/policy, public misconceptions, and market predictability. Jim Sumner, President, USA Poultry & Egg Export Council, provides a detailed update on the international poultry industry and what to expect in the next few years. From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Aaron Putze - Innovative Campaigns to Improve Ag's Image


Innovative Campaigns to Improve Ag's Image - Aaron Putze, Director External Relations, Iowa Soybean Association, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Kay Johnson Smith - Animal Activists & The Food Industry - Targets & Tactics


Animal Activists & The Food Industry - Targets & Tactics - Kay Johnson Smith, Animal Agriculture Alliance, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

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