PoultryCast Update for June 11, 2012, What About Antimicrobials in Poultry?

If you find the conversation frustrating when your guests use subjective, emotional arguments, the most recent post at PoultryCast could offer insight. Shawn Lawrence Otto is an author, filmmaker, political strategist, speaker, science advocate, and screenwriter and co-producer of the movie House of Sand and Fog. He was also keynote speaker at the recent Animal Ag Alliance Stakeholder's Summit, sharing thoughts on the dissonance between consumer perception and science reality. Curious on how to deal with that gap? He offers suggestions to better understand the soft side of that argument and win the day.

PoultryCast 0304, How Can I Win With Science When The Debate Is Based On Emotion?

Download mp3PoultryCast 0304 Show Notes:
  • From the recent Animal Ag Alliance Stakeholder's Summit, author and science advocate Shawn Otto outlines the challenges in talking science to an uninformed public.  He also includes 'how to's' on arguing successfully for science. 
  • Link to 2012 Animal Ag Alliance Summit videos
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