PoultryCast Industry

Dr. Malcomb Mitchell, Scottish Ag College, talks about transportation configurations which ensure animal comfort, harvest quality, and tunnel ventilating your transport.

Dr. Steve Meyer, Paragon Economics, provided an update on the state of the meat and poultry markets. His main take away is that the demand continued to struggle late 2011.

The bad news is that these "annual" numbers for 2011 have been getting worse and worse as the year has progressed.

Steve reminds us that the indexes only describe how demand is changing, not why a change is occurring. He believes consumer incomes and spending was the major negative force in the domestic market in 2011.

Charts below from Paragon Economics, using USDA data.

Tony Flood, International Food Information Council, asks "How much time do you spend learning about something you don't think you'll need?" and provides insight on how this applies to food safety. He suggests creativity is key to implementing food safety.

How can we be better at communicating the risks of food safety? People are interested in food from a nutritional point of view and from a personal point of view. We need to make a link to those personal connections, bringing into the link the food safety aspect. We need to be better in tune with what consumers are thinking.

Learn more about the International Food Information Council Foundation via conversation with Tony Flood.