PoultryCast Industry

What do farmers think about consumers?

consumer, farmer, and rancher survey
The U.S. Farmers & Ranchers Alliance's Survey of Farmers, Ranchers, and Consumers suggests that 93% of farmers and ranchers believe consumer's perception of US modern farming practices are somewhat or not accurate at all. The survey also notes that consumers are firmly divided on the direction of modern agriculture.

These and other survey observations were discussed in the Food Dialogues Town Hall, segments of which can be watched on-line.

US and China Playing Chicken on Poultry Trade

via ft.com
US and Chinese trade agreements and their implementation are going to the World Trade Organization because the US believes China is unfairly using tactics to keep US poultry out of China.
“Let me be clear: the US does not arbitrarily seek disagreements with China,” said Ron Kirk, US trade representative, as he unveiled the grounds for the US action. “But we won’t negotiate indefinitely, because US farmers, ranchers, small business owners and workers can’t afford to wait when their exports are being blocked and American jobs are at stake.”

Can Poultry Measure Its Carbon Footprint?

Poultry Carbon Footprint
Independent of the belief in global warming, climate change, or carbon footprints, one of the tangible effects is that consumers and the general public are aware of carbon footprints. Consumers can and do influence purchasing decisions and how food products are marketed. In response to these types of consumer questions, the U.S. Poultry & Egg Association released a carbon footprint estimation toolkit for the poultry and egg industries.
The toolkit is an Excel based program used to assist facilities in evaluating their carbon footprint and was developed in response to the Environmental Protection Agency's greenhouse gas (GHG) reporting requirements and potential GHG regulatory requirements associated with the Greenhouse Gases Tailoring Rule.
The tool kit is free to members of the U.S. Poultry & Egg Association and $200 US for all other parties.